We’ve laughed with friends here, made Instagram Reels, had arguments and cried over break-ups with the waves for company. Now, we get a chance to celebrate the Juhu beach, that has been synonymous with the city for as long as one can remember. 

The Mumbai festival, which promises a plethora of fun stuff over a nine-day period, brings with it the first ever Beach festival at Juhu this month. The festival is aimed to be an opportunity for NGOs, celebrities and the general public to come together to clean the beach. But that’s just one part of it.