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Is there a market for digital art in India? Tracing the growth of this medium

You heard it here first, folks — the country’s very first gallery dedicated to digital art is set to launch in Worli this year. But is there a big enough market for it in India?

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Valay Shende’s untitled digital artwork is based on his metal sculpture of a lion wearing a VR headset. It is a commentary on deforestation. Pic Courtesy/NewArtX

Valay Shende’s untitled digital artwork is based on his metal sculpture of a lion wearing a VR headset. It is a commentary on deforestation. Pic Courtesy/NewArtX

A golden lion sits on a decapitated tree trunk, its eyes obscured by a virtual reality (VR) headset. The whimsical sculpture, crafted in Mumbai-based artist Valay Shende’s signature style by welding metal discs together, is a tongue-in-cheek commentary on how the lion, with its home deforested and destroyed, has no choice but to check out of reality. 

The sculpture speaks volumes and, yet, we may never have known what alternate reality the lion chose to tune into had the artist not gone a step further and made a digital adaptation of the artwork. In this 3D-rendered video piece by Shende, we take a peek behind the big cat’s VR fantasy — a green forest, still lush and trilling with birdsong. The video then zooms out to show the lion once again with VR goggles on, sitting in a graveyard of felled trees.   

The impact is all the greater because we’re viewing this not on our phone, but on a large, museum-grade screen, framed and mounted like a canvas at the NewArtX studio in Worli, where the country’s very first digital art gallery is set to open later this year.

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