Luger Shiva Keshavan K P, India's only medal hope at the 2014 Sochi Winter Olympics, has initiated a unique campaign to promote his sport in country.
The campaign, called ‘India for Shiva’, is focused not just on spreading awareness about the sport of luge but also garnering support for Keshavan while he trains to make India proud at the 2014 Winter Olympic Games.
Luge, the fastest and most dangerous of the 3 Olympic sliding sports, sees lugers racing supine and feet-first on a sled at speeds of over 140 km per hour.u00a0
