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"If we wish cricketers to commit to five-day cricket we have to pay them. So how do we pay them? Simply by throwing the same commercial nouse and innovation at the Test game. Five days of action
Ex-England cricketer Kevin Pietersen delivers the MAK Pataudi Lecture in Bangalore yesterday. Pic/BCCI
Pietersen stated that marketing Test cricket is the need of the hour for the custodians of the game. "It will only be by pushing the marketing dial to a maximum that we will see if the Test game has true potential. Let's make every game count. Push the profile of the world Test championship. Develop marketing opportunities. Offer cheaper seats in the ground to provide a better spectacle for TV viewers," he said.
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