Costa Coffee said it had launched a new initiative to work with national waste collectors and would be paying them a supplement of 70 pounds ($107) for every tonne of cups they collected
Around 2.5 billion cups are used annually in the UK, 99.75 per cent of which are not recycled, according to Costa Coffee, which has over 2,380 branches in the UK.
Although Costa Coffee has recycling collection points, most drinks sold are consumed outside the shop.
Costa said it had launched a new initiative to work with national waste collectors and would be paying them a supplement of 70 pounds ($107) for every tonne of cups they collected.
The idea behind the initiative was to make it "commercially and financially attractive" for waste collectors to "put in place the infrastructure and processes to collect, sort and transport coffee cups to recycling plants", the company said.
(Edited by mid-day online desk, with inputs from IANS)
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