A poster of the British football star David Beckham caused a stir in London's shopping area with numerous fans making the trip to look at it.
One Beckham fan, 25-year old accountant Natalie Martin came from Clapham, South London and said: "I've just risked my job to get here but seeing David Beckham in his underwear is a once-in-a-lifetime opportunity."
Fans are going ga ga over Beckham's ad, but he said: "It's a bit embarrassing when the pictures are unveiled."
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