Wikipedia defines “Bazball”, coined after English coach, Brendon ‘Baz’ McCullum,  signifies an aggressive brand of cricket that encourages players to express themselves and perform with a liberated mindset.
 
First things first, hello, we haven’t met, but I’m a fan… you’ve been copping a bit of fire recently in India—you represent a philosophy that’s a game changer, excuse the pun. But for many, “Bazball” is this “new-fangled” approach to Test cricket—it’s easy to dismiss you as “hit and miss”, as “crash and burn”—Baz McCullum believes Bazball is a far deeper concept than merely scoring quick runs in Test cricket, more than just aggressive batting—it’s not just jargon from a manual, but a mindset. I humbly agree.

It was at Lintas India, that I learnt a massive advertising lesson: A real brand benefit isn’t produced in the factory—it has a strong emotional or physical connect with the audience/consumer. Levi’s doesn’t just manufacture ripped jeans, or fly buttons. Levi’s sells sex—it’s hard for marketing managers to buy into this ‘risky’ thinking… the instinct is strong to go with the tried and tested, the straight and narrow, to follow the beaten path, frankly to play safe—unfortunately, we have so many hurdles in our heads.