Prime Minister Narendra Modi on Sunday announced that a 'Meri Mati Mera Desh' campaign will be launched in the run up to Independence Day to honour the martyred bravehearts of the country, reported news agency PTI.

In his monthly Mann Ki Baat radio broadcast, PM Modi said that with 'Amrit Mohatsav' resonating everywhere and August 15 near, a big campaign is being launched in the country -- 'Meri Mati Mera Desh', reported PTI.