There were red faces in the government on a Sunday when it was found that there were full-page newspaper advertisements from the women and child development ministry against female foeticide - with the picture of a former Pakistani air chief adorning it.
With television channels playing it up, the government quickly ordered a probe into the faux pas.
"An inquiry is being ordered into the matter. We are convening the meeting," said Minister of State for Women and Child Development Krishna Tirath, who initially said that it being a Sunday the ministry could not do anything.
According to official sources, DAVP had in turn outsourced the concept and design of the advertisement to a private agency.
It was not immediately known how the photograph of a Pakistani air chief got into an Indian government advertisement and who cleared the final advertisement.
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