In an bid to attract big ticket investments and promote Bengal as a tourist destination, a promotional film featuring Bollywood superstar Shah Rukh Khan - who is also the state's brand ambassador - was released
The film has used the famous Rabindrasangeet 'Banglar Mati Banglar Jol' in the background with Shah Rukh saying: "There is something special about Bengal".
The promotional film has been directed by national ward winning film maker Anirudhha Roy Choudhury.
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