To connect with Gen Z students appearing for the Maharashtra State Board examinations, the board has roped in celebrities and public figures to encourage students, spread awareness and push its ‘copy-free campaign’. Short video messages of two to three minutes, featuring film and television personalities, will boost morale, urge students to avoid unfair means, and attempt the exams honestly.

Comedian Bhau Kadam, actor Sunil Barve, and other known faces have already joined the initiative, while responses from more members of the film industry are awaited. The videos will be uploaded on the Maharashtra Board’s YouTube channel, launched in November last year.