It’s a world of digital aesthetics out there, and to claim his share in it, 29-year-old Taufiq Khan launched his production company Wolf Bread with an eight-minute-long music video last Sunday. Shot at SoBo’s Ballard Estate, this debut project rightly  spells out the motto behind the start-up, “Making everything visually appealing,” Khan announces.

A pack of dogs including a golden retriever, shih-tzu and beagle take centre stage, as they lead us into the well-planned heritage district of Mumbai. The video breaks away from the browns of the city as we’re introduced to a sudden burst of contrasting vibrant colours in a restaurant set-up — and from that point on, the video is an audio-visual treat. Written and directed by Khan, this video was the result of nearly three years of brainstorming, with a team of over 300, and features debut of pop-music singer, Tokioplaza.