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Content creators play light-hearted pranks, bring out friendly side of Mumbai

We follow two content creators who prank Mumbaikars to bring out the friendly side that the city is known for

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Press play on the video that was shot exclusively for mid-day to watch pranksters Agate and Kajarekar at work

Press play on the video that was shot exclusively for mid-day to watch pranksters Agate and Kajarekar at work

We are at King’s Circle, Matunga. This writer discretely stands against the rails of the sidewalk. The mid-day photographer is hidden in plain sight with his camera and we struggle to spot him from time to time. We are on what seems like a mission, to observe and capture the spirit of Mumbai brought out by Sandesh Agate and Mohit Kajarekar, the founders of Because, Why Not?, a YouTube channel which plays light-hearted pranks that tap into the city’s friendly side. The concept of today’s prank is sharing random life advice with strangers who did not ask for it, and this neighbourhood’s chill vibe makes for the perfect spot.

Kajarekar gives unsolicited advice to strangers at King’s Circle
Kajarekar gives unsolicited advice to strangers at King’s Circle

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