What chocolates are to the Swiss, pickles are to Indians, believes Pinank Shah, founder of food venture Goosebumps, and the brains behind the Food and Ghazal Show. It’s this conviction that has been brewing, or rather fermenting, in his mind that has set him on a journey to present the culinary art, paired with various performing arts. “We chose to begin with music because good music, and good pickle, must both leave you with the same feeling — goose bumps,” Shah elaborates.

Making a good pickle, Shah believes, is nothing short of an art form. “While a musician marinates words in emotions and mixes ideas with rhythms to create music, a pickle comes to life when you put love and fruits in a jar and let them ferment,” he shares.