_d.png "Independence Day 2025")
A city-based duo is using storytelling to help the urban poor navigate this period.
Ankur Tewari tells a story
Mandovi M
Starting out in Hindi and Marathi, Apalam Chapalam also has stories in English now and is exploring the possibility of adding other languages like Bengali, Tamil and Malayalam for the web. Themes aren't restricted and the only brief given to a contributor is "make it fun". So far, there are 12 such stories, from the personal to the widely told Akbar-Birbal tales. Every week, 10 new stories will be added to the channel.
Kummi Chagtai Niazi's story
Leher handles the distribution on ground in Mumbai and Delhi. "We have reached out to community organisations like Apnalaya [M East Ward], Yuva [Ambujwadi] and Mobile Creches. They have a network of parents and groups they will be sharing the content with. It's food for the mind as opposed to food for the body and we have received great interest," say Nicole Rangel and Kajol Menon, co-founders, Leher. "It's a resource that is here to stay," they add.
Aliya Khan
Log on to instagram.com/apalamchapalam
Email apalamchapalam@leher.org to contribute a story
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