India's largest pet festival comes to Mumbai

"There are all sorts of visitors. We have pet owners who just want to indulge in casual activities while others opt for extra grooming services," Gupta says, adding that the response varies across cities. "Every city has a different psyche. In Delhi, you have bigger homes and the domestic help normally looks after the pet. So, they aren't well-trained. On the other hand, in Mumbai and Bengaluru, we see a more personal connect," he explains.

Gupta aims to take Pet Fed to more cities, starting with Hyderabad next year and the team is looking to enter the international market as well. He says, "We're still at a nascent stage with the pet industry in India. In the West, the standards are higher. In the UK, for instance, you have the Good Citizen Dog Training Scheme that is an incentive for the parent to make sure that their dog is well-mannered. But the signs are good for us, too. And we're slowly heading there."

Take one home
In the spirit of the #Adoptdontshop campaign, the festival will have live adoption camps that will be hosted by NGOs such as Compassion Plus Unlimited Action (CUPA) and Charlies Animal Rescue Centre (CARE).

Learn from the best
Security dogs rank high up the teaching order. Watch the experts demonstrate their training, which includes alerting you in cases of suspicious or criminal activity through loud barking or disabling the offender.

Purr zone
The organisers understand that with dogs around, your cats may need some space of their own. So, take your purry friend to this play area that features cat trees, toys and a ball booth.

Know your breed
While choosing a pet for your home various factors like climate, food and housing area are often ignored as owners opt for popular breeds. At the Discover Dogs centre, all your queries will be taken care of.

On January 19 to 20
At MMRDA Grounds, Bandra-Kurla Complex.
Log on to petfed.org
Cost Rs 349 (one-day pass); Rs 599 (two-day combo)

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