Today, content only succeeds if it delivers what consumers want and how well they get to consume
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In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance, and flexibility consumers need, all while catering to the on-the-go lifestyle they want.
Here’s everything you need to know about video marketing and why it’s being hailed as the future of content.
-According to reports video is projected to claim more than 80% of web traffic and in-app traffic.
-Embedding videos over the web has increased the conversion rate for advertisers by 50%.
-Video content performs well on all devices, In this digital marketing world which is responsive in design proves video content works best in sort of formats, be it mobile phone/iPad or laptop it fits to consume well.
-Visual representation of any product increases at least 30% of buying chances.
-59% of company decision makers would rather watch a video than read an article or blog post.
Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post (according to current trend)
Thanks to its viral nature, simple accessibility, and built-in value, video marketing stands out as a smart way to approach content marketing.
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