Lashkaraa.com expands its horizons

Lashkaraa.com is a luxury brand that provides discerning consumers in-house exclusive designs of high quality at affordable pricing with quick, safe deliveries

Lashkaraa.com expands its horizons

Lashkaraa.com

The story of how Lashkaraa began is not less than a movie script. The starting point for Lashkaraa came to Sumeer during a phase of depression in her life. Her parents had separated, as her father left with basically nothing for her mother and she could not work due to her health – leaving the financial responsibility for the family on Sumeer’s shoulders at the young age of 18. She began the business with merely INR 75,000 that she saved up working at the restaurant.

Lashkaraa.com is a luxury brand that provides discerning consumers in-house exclusive designs of high quality at affordable pricing with quick, safe deliveries. Having noticed a sharp increase in the average AOV, the company deciphered that their loyal customers are purchasing higher-priced, quality outfits compared to pre-pandemic when customers would just try buying multiple lower-priced outfits. They are also becoming creative with the way they re-wear an outfit. They purchase separate dupattas/blouses so they can style that same outfit as a new look to another event with a simple but happy change. This has led to an increase in mix-n-match pieces. Theis latest collection is now available on www.lashkaraa.com

Even before COVID-19, the online Indian wear market drew attention with international players like Uniqlo introducing their premium-priced kurta collection and Swedish retailer H&M’s saree collection, collaborating with seasoned Indian-wear designers. Experts say about 80-90% of the ethnic wear market in India is still unorganized. Now imagine the same market abroad. This is a hurdle the brand wants to overcome. Lashkaraa.com has always believed in the Indian ethnic spirit and aims to spread its wings and share it with the world.

Lashkaraa.com has a team of dedicated designers, merchandisers, and tailoring teams that combine youth's exuberance and insights of veteran Indian craftsmanship to target millennials. To contribute to society, the brand actively engages with local craftsmen and provides them access to resources and opportunities to showcase their creativity and experience. This also generates employment for local craftsmen and women.

Ms. Kaur concludes, “Our mission is to leave a global imprint, to be accessible to both a discerning Indian woman or man in a small town in any part of the world or a fashionista in a fashion capital. They should be able to shop for Indian clothes in the USA, Canada, UK, Germany, Switzerland, South Africa, Mauritius, UAE, Australia, New Zealand, Japan, Philippines, Singapore, Malaysia, Thailand, Indonesia, and any country. We already have a happy client base across more than 50 countries and will keep increasing our reach.”