Away from the consumption-focused era, this new age of drinking is more about an ‘experience over excess’ mindset, where the consumer wants to drink better, and not more. Hospitality experts help us chart the ‘slow drinking’ trend
Vikram Achanta and Keshav Prakash
- A new culture of ‘slow drinking’ is gradually gaining popularity in India
- It signals a refined approach to spirit consumption
- The trend towards quality over quantity is here to stay
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