Changing Footwear Trends in India

With people continuing to stay indoors at most times, the preference for comfortable footwear is at an all-time high. Sandals and Slippers now constitute the top 5 searched queries under Men's footwear - a trend that has never been seen in the recent past. Additionally, slippers have taken precedence over heels on the platform, becoming the most searched vertical under the women's footwear category.

"To fulfill these ever-evolving demands of consumers, Flipkart is continuously working with brands and sellers to ensure they are able to benefit from the opportunities that e-commerce presents. During the pandemic, we've been working closely with a growing number of national, international, and regionally-renowned fashion brands and sellers, in different ways," Nishit Garg, Vice President - Flipkart Fashion told IANSlife.

Adding, "This includes identifying opportunities for them to connect them with consumers across India through our online marketplace, scale their online presence and diversify existing product portfolios. This is being facilitated through an insightful collaboration which is based on a very deep consumer understanding. This approach has enabled our partners to strengthen their business, while reaping the benefits of e-commerce in a fair online marketplace."

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