Hinglish helps users engage more effectively with a broader audience on social media platforms, particularly 'X', with Bollywood significantly boosting its popularity, a new study showed on Friday. 

In the study, the Indian Institute of Technology (IIT), Delhi researchers at the Laboratory of Computational Social Systems (LCS2) led by Professor Tanmoy Chakraborty conducted a thorough statistical and econometric analysis covering 260,000 posts on 'X' by 17,000 users and showed that more than 34 per cent of users prefer 'Hinglish' to connect more effectively with their followers.