Updated On: 09 December, 2018 02:43 PM IST | | IANS
Badshah recently collaborated with international music group Now United to create a song "How We Do It" with Pepsi India.

Badshah
While achieving physical perfection is a key driving force for the young generation in the era of social media scrutiny, rapper and composer Badshah is making subtle statements through his songs on embracing uniqueness rather than seeking perfection.
Whether it is verses like "Dekh tera rang 'saawla' hua baawla" in the superhit "Kar Gayi Chull", or "Baby tu hai raw/Mujhe teri body ki har woh cheez lage sexy/Jo baakiyon ko lagti hain flaw" from the song "Tareefa". Somewhere, Badshah is talking about inclusivity as opposed to objectifying women, which is a common practice in Bollywood's item song lyrics.