Bollywood actor Manoj Bajpayee opened up at the trailer launch of his film 'Bhaiyya Ji' on how people from his state Bihar, as well as Uttar Pradesh, and "even Chhattisgarh" were treated with contempt elsewhere in the country. He spoke about how some people still have a stereotypical view of their counterparts from Bihar, whom they consider to be less intelligent. Without mincing words, he said those with a regional mindset only expose their narrowness and it shows that something is wrong with them.

Manoj was asked if the film’s tagline, 'Bhaiyya nahi, Bhaiyya ji kaho', has a subtext. Pulling the media person's leg, Manoj said, "Kuch na kuch vivaad toh hona hi chaahiye, hai na (We need to have some argument or the other, don't we)? See, whenever someone tells you something negative about your background or ethnicity, it means that the problem is with the other person, not with you."