To ensure his film Zero gets an open box office run, Shah Rukh Khan makes Riteish Deshmukh reschedule his Marathi movie's release
Riteish Deshmukh and Shah Rukh Khan
I love you @iamsrk https://t.co/Acuea9V5Lq
— Riteish Deshmukh (@Riteishd) November 5, 2018
A source reveals, "Considering Ranveer Singh's Simmba releases a week after Zero, Shah Rukh will have to let go of a fair number of screens in the second week. So, he was keen that no film eat into the box-office collections of Zero in its first week."
A still from Zero
Featuring Saiyami Kher and him, Mauli was announced by Deshmukh in April. When asked if Mauli would have posed a threat to Zero, trade analyst Amod Mehra said, "Considering Riteish's earlier productions [Balak Palak, Lai Bhari and Faster Fene] have done well, there would have been an audience for Mauli, too. Several theatre owners in the interiors of Maharashtra, would have opted for it. Having said that, it would not have caused a big dent in Zero's collections."
Point out how the Katrina Kaif and Anushka Sharma starrer will find a rival in Simmba, and Mehra says, "It would have been beneficial for Zero to release on December 14; it would've got a clear two-week run."
Also read: The team of Zero gets candid in video shared by Shah Rukh Khan
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