Frankly Wearing stands firmly on the side of human-made creativity.
Frankly Wearing
In a country bursting with creative talent, turning art into a sustainable income is often an ambition too complicated to pursue. From managing manufacturing and inventory to handling shipping and customer service, creators in India have long faced hurdles that make merchandising feel out of reach. But one homegrown startup is quietly changing that narrative, making it effortless for artists, creators, and even NGOs to launch their merch and reach the audiences countrywide and beyond in an automated manner.
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Meet Frankly Wearing: India’s leading creator-merch marketplace that empowers thousands of independent creators to turn their artistic ideas into wearables, all without upfront costs or operational headaches.
Founded by Angad Singh Puri and Naman Wadhwa, Frankly Wearing offers an end-to-end solution where creators can set up their online merch stores within minutes. With zero inventory risks and no manufacturing hassles, artists can focus purely on their craft while the platform takes care of everything else, from production and shipping to customer care and payments.
“Frankly Wearing was built to give creators the economic freedom they deserve. We wanted to remove every barrier that stops them from scaling their art into merchandise,” says co-founder Angad Singh Puri.
Ranging from fashion designers and artists to Instagram creators like Humans of Cinema and even NGOs like Internet Freedom Foundation, Frankly Wearing has become a launchpad for India’s creative merch fundraisers. The platform now hosts over half a million designs made by tens of thousands of merch stores offering designs that span everything from pop culture references and fandom art to socially driven messages and niche humor.
Making Merch Effortless while Ensuring Human Touch
At a time when AI-generated art is flooding the internet, Frankly Wearing stands firmly on the side of human-made creativity. The platform promotes designs crafted by real artists, ensuring that each piece sold carries the personal touch and originality that only human creators can bring.
“In a world of copy-paste AI art, we want to celebrate the authentic voices of real creators,” says Puri. “Every design on Frankly Wearing comes from someone’s imagination, story, and cultural roots.”
In traditional merch models, creators often struggle with upfront investments, bulk production, and the challenge of managing inventory and customer returns. Frankly Wearing flips that script with its print-on-demand model where every product is made only after an order is placed, reinforcing the idea of sustainable slow-fashion that significantly eliminates inventory dump.
Perhaps the biggest draw for creators is the flexibility the platform offers. Creators can set their preferred profit margins for each product, select from a range of merch options, and track their orders and earnings in real-time through a comprehensive dashboard. With convenient payouts, creators get to enjoy the rewards of their work instantly.
The platform’s success is powered by a robust tech backbone, built in-house under the leadership of co-founder Naman Wadhwa. “We’ve built custom tools that automate everything from creator onboarding process and fulfillment chain to real-time analytics and design management; so that scaling for tens of thousands of creators feels effortless,” says Wadhwa.
Fueling India’s Creator Economy Boom
As India’s creator economy surges, with millions of young Indians making careers through digital content and art, platforms like Frankly Wearing are fueling the next big shift by helping creators move beyond likes and followers to build real businesses.
The platform’s growing community now includes not just individual creators but also non-profits running fundraising campaigns through merch which adds an emotive meaning to every purchase.
Whether it’s a T-shirt with a witty niche quote, a tote bag supporting a cause, or a hoodie designed by a budding fashion student, Frankly Wearing is enabling creators to reach buyers across metros and small towns alike without having to worry about packaging, shipping, or inventory management.
Looking Ahead: Building India’s Creator Merch Powerhouse
With a growing creator base and an expanding catalog of products, Frankly Wearing is setting its sights on becoming the default merch partner for India’s creative community. The roadmap includes onboarding more artists from across regions, empowering NGOs with powerful fundraising tools, and helping mid-sized creators build their brands.
“Our dream is to see every Indian creator, whether they have 5,000 followers or 500,000, feel empowered to monetize their art effortlessly,” says Wadhwa. “We want to make merch creation so simple and seamless that it becomes the natural next step for every artist and creator.”
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