Fuel-ling the passion for fashion

20 October,2010 10:29 AM IST |   |  Special Features

Nishita Merchant, a Masters student from the London School of Economics, has always been passionate about fashion and ethnic Indian culture


Nishita Merchant, a Masters student from the London School of Economics, has always been passionate about fashion and ethnic Indian culture.

That led to the launch her own accessories line under the Nisha Merchant Design House. Her reflection for jewellery aesthetics comes from her vision of each neckpiece as though it were telling a story.

(L to R ) Shweta Keswani,Preeti Jhangiani, Vidya Malvade, Nishita and Nisha Merchant, Mia and Payal Rohatgi


Having been in the bridal fashion industry for 12 years now, Nisha continues to work with brides from across the spectrum.

With encouragement from her brides, Nisha is now adding silhouette enhancement as an exclusive service for her clients, wherein special attention is paid to focus on the right colour combinations, the right cuts, patterns and recommendations are accordingly made.

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She showcases her new line at FUEL, a multi-designer store at Chowpatty, Opera House and 14th Road, Khar.
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Nishita Merchant ethnic London School fashion