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The campaign called Its Between You gives thrust on WhatsApps commitment to privacy, the company said
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"From how to bring together the cast and crew that were right for the part and happened to be living together, and directing over a WhatsApp video call, to doing all the post production work without being physically present, it's been really rewarding," said Shinde. The second story is at the other end of the spectrum of emotion, which is a light and fun film about a younger sister giving joyful courage to her elder one through a WhatsApp video call, when the latter feels vulnerable and hesitant to give her a haircut at home.
"WhatsApp is designed to help friends and family communicate as well as help users connect with a business that is important to them," said the company.
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