Sufiyan Junaid (@sufiyanjunaid) grew up watching Bollywood films. At 27, he knew the way to a girl’s heart is a big romantic gesture. When he found himself falling for a girl, he wanted to perform a big gesture. But not every man is Shah Rukh Khan. So, he did the next best thing — he asked her out with a PowerPoint presentation. A painstakingly detailed collection of slides synced to Bruno Mars and ROSÉ superhit: APT. It was funny, romantic, charming — a full Romeo move. But alas, not enough to get him his Juliet.

“So I decided to use it for content,” he laughs. Junaid, who has 51,000 Instagram followers, turned heartbreak into virality. The PPT reel is among his most popular, with close to 10 lakh views. He isn’t alone in making PPTs for love. Over the last year, Instagram has been flooded with creators making “Dating Wrappeds”. One user went as far as making Excel sheets to analyse all the dates she has gone on in the last year. She highlighted traits she liked, crunched the numbers to find a perfect match. Even the film Materialists — love it or hate it — got one thing right: modern dating is just a checklist to cross: tall, funny, 0 Instagram posts, dog person, cat person, good cook, and the list never ends. Swipes, red flags, green flags, compatibility charts — it can feel less like falling in love and more like running an algorithm.