Small bottles in big trouble

The mini-sized beauty and skincare industry is growing in India, as it is across the world. But at what cost to the environment?

Travel and wellness content creator Jinali Sutariya is on the move for most part of the month. Understandably, she relies heavily on travel-sized beauty and skincare products that allow her to continue her skincare routine without adding kilos to her luggage. “I would skip my morning and evening skincare routine while travelling,” says the 31-year-old, “because who wants to travel with sundry products? But recently, more so during the COVID-induced lockdown, people have become more strict about their AM and PM routines, even while travelling. Catering to this demand, many brands have come up with mini versions of their products. Almost everything one needs fits into small bottles and tubes,” says the Mumbai-based influencer runs the Instagram account TravelStoriesbyUs, along with her friend Malav Jhaveri. 

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