Mumbai Indians -- known for its 'OneFamily' ethos -- on Wednesday launched a brand-new regional titled 'Aplya Family Cha' -- a Marathi campaign coinciding with the state's biggest festival -- Ganesh Utsav, celebrating the togetherness of its fans in Maharashtra.

The catchy video features a galaxy of Mumbai Indians players, led by captain Rohit Sharma, the Mumbai trio -- Dhawal Kulkarni, Aditya Tare and Arjun Tendulkar -- along with Hardik Pandya, Krunal Pandya, Ishan Kishan and Suryakumar Yadav.