Updated On: 08 February, 2026 08:53 PM IST | Kolkata | Arup Chatterjee
Skipper Wayne Madsen is hoping the buzz around ongoing T20 World Cup and massive TV coverage will help grow popularity of cricket in football-crazy European nation

Italy captain Wayne Madsen during a training session on the eve of their T20 World Cup match against Scotland at the Eden Gardens, Kolkata, on Sunday. Pic/AFP
In Italy, famous for its four FIFA World Cup titles — second only to Brazil’s five — cricket has been struggling to find a foothold for quite some time now.
The debutants at the 2026 T20 World Cup hope to do enough during the month-long tournament to make the leap and have more people, particularly those from their country, take notice.