IPL hits a six amongst female viewers

• Cricket reaches 225 mn audiences in India vs 200 mn audience reached by GEC channels: Source: BARC, F 2+ AI
• IPL 11 had the highest ever TVR (3.8) among Women: Source: BARC/TAM, F 15+ ABC, India(U)
• IPL dominates Prime Time with 3.5x leadership margin: Source: BARC, F 15+ ABC, India(U) – PT
• IPL reaches to 77% more Females during Prime Time than any other Hindi GEC: Source: BARC, F 15+ ABC India U - IPL Period (8 weeks)
• Women command a substantial share of IPL viewership: Source BARC, 2+
• IPL rates 2-3x higher than any top GEC show: Source: BARC, F 15+ ABC India(U)- IPL Period (8 Weeks) ; KBC 2018 season, Break TVR

 

Catch up on all the latest T20 news and updates here. Also download the new mid-day Android and iOS apps to get latest updates

The article has been sourced from third-party source and Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. All information provided on this article is for informational purposes only.

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!