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Champions League winners Bayern Munich have overtaken Manchester United as the most valuable brand in world football, according to a report released yesterday by London-based consultancy firm Brand Finance
Bayern, who beat domestic rivals Borussia Dortmund 2-1 in Saturday’s Champions League final at London’s Wembley Stadium, have seen their brand value increase by 51 million euros compared to last season, while United’s value has dropped by 20 million euros.
Interest in Bayern from overseas fans has shot up this season, with one million Munich replica shirts expected to be sold in 2013, compared to 600,000 in the 2012 calendar year.
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