Have you heard the word rage-bait? Of course, you have. It was the Oxford word of the year last year and is the manipulative tactic of eliciting outrage with the goal of increasing internet traffic.

I may not be eliciting outrage, but I am feeling outrage every single day on social media. It seems like everyone is out there with an opinion/tactic that seems misplaced and forced — just so we keep getting the likes, the views and the comments. Even as I write this piece and talk about those rage-baiting me, I know I run the risk of the same saying: “Oh, look at her! She is only talking about us because we are important!”