It’s very rare for this columnist to look closely at realty ads that try their best to capture our mornings (and our attention), thanks to the full-page plastering that takes over all our newspapers. However, this one Sunday, I was forced to look twice, actually thrice, as I noticed this one advertisement splashed across my stash of newspapers. That’s because it had something to do with my neighbourhood nestled in the eastern suburbs, and the details that were packed into the ad led to some amount of surprise, and eventually, a chuckle fest.

The ad boasted of the choicest, most luxuriant amenities available in this cluster of buildings, on the lines of gated community, a township, as most of us, OG Bombaywallahs are now getting used to hearing of, and reading about in publicity and signage. I chose to call them character-less behemoths. But that will hardly bother the occupant, given that they are safely ensconced in their cocoon, blissfully unaware of what lies beyond their photo-shopped world that comprises swanky elevators, swimming pools, air-conditioned jogging tracks/world-class gyms/fitness centres, underground car parks and stunning 
manicured gardens.