Search the phrase, Kim Kardashian West innovator, on Google, and the results page throws up with enthusiasm news of the Skims founder receiving the Wall Street Journal’s Brand Innovator award on October 25, and how she narrowly avoided a “fashion emergency” at the event. Even when malfunctions happen to Kardashian West, she still makes happy headlines. “Every day, I’m inspired by Kim and her business savvy. Love or hate her, but you cannot ignore her. She is an icon,” says Mumbai-based fashion and beauty entrepreneur Masaba Gupta.

Fashion and costume stylist Anaita Shroff Adajania calls her a marketing genius. “She is one celebrity who drives home the message; be true to who you are.” Adajania, who styled Kardashian West for the March  2018 Vogue India cover, remembers her as down-to-earth with an impressive work ethic. “Being Kim Kardashian and the influence she exerts, we expected to welcome her with an entourage. But she walked in alone,” she adds.