The Media Research Users Council India (MRUCI) on Monday announced new leadership at its 31st Annual General Meeting. Vikram Sakhuja, partner and director at Madison World, was unanimously elected chairman, while Dhruba Mukherjee, CEO of ABP Pvt. Ltd., was named vice chairman. Sakhuja succeeds Shailesh Gupta, whole-time director of Jagran Prakashan Ltd., who served two consecutive terms as chairman. 

“The pilot approval marks a milestone for the Indian Readership Survey (IRS). Beginning with a metro and two states ensures financial prudence while building confidence for a nationwide rollout, delivering a robust and credible readership measurement system that the print industry deserves.” Gupta said while handing over charge. In his acceptance speech, Sakhuja thanked Gupta for his leadership.