The Madhya Pradesh government launched a public awarness campaign to prevent malaria and dengue as part of the elimination of the mosquito-borne endemic diseases (EMBED) programme, an official said on Monday to PTI.

According to PTI, as part of the EMBED programme, the state government under corporate social responsibility (CSR) has partnered with Godrej Consumer Products Limited (GCPL) to launch a multi-city public awareness initiative to fight malaria and dengue, said Dr. Himanshu Jayswar, deputy director of MP's Directorate of Health Services in a press conference.