Google is to pay $750 million to buy AdMob, a provider of advertising on mobile phones, the internet search leader announced Monday.
AdMob has a system that serves display ads on mobile phones and its purchase could give the still nascent market a powerful boost, analysts said.
"Google could have built this itself, but this gives them a head start," says mobile analyst Greg Sterling of Sterling Market Intelligence. "It will thrust Google into the forefront of mobile display ads."
"AdMob is a great Silicon Valley story," said Google in a blog posting to announce the deal. "We are looking forward to having them join the Google team and work with us on the future of mobile advertising."
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