One of India’s best-known writing instrument brands, Rotomac, is set for a comeback with a renewed identity and strategy. Popularly remembered for its iconic tagline “Likhte Likhte Love Ho Jaye,” the brand is entering a fresh phase of revival.

At its peak, Rotomac held nearly 28 per cent market share in India’s writing instruments segment, emerging as one of the country’s most trusted pen brands. Its mass appeal was amplified through associations with leading film stars such as Raveena Tandon and Salman Khan.