Mumbai is heading into its Brihanmumbai Municipal Corporation election, scheduled for January 15. On January 16, counting day, we will know which 227 corporators have been elected to represent wards across the city. While civic elections have traditionally relied on rallies, door-to-door outreach and print publicity, this election cycle marks a clear shift towards digital platforms as a central space for public communication.

Campaign messaging by major political players is increasingly being designed for social media, particularly platforms such as Instagram, YouTube, and WhatsApp. Visual storytelling, short-form videos and shareable content are now key tools to reach voters, especially Mumbai’s urban and younger audiences.