Smoke-free campaign kicks off

Starting today, MiD DAY brings you a two-week campaign to help you and your loved ones kick the butt. The first goalu00a0-- making Mumbaikars remain smoke-free on World No Tobacco Day, May 31, 2011. To pledge your support to the cause, SMS PLEDGE <space> YOUR NAME <space> YOUR CITY to 57272.
u00a0
All those who registeru00a0 will receive hourly updates from MiD DAY on tips to refrain from smoking. The tips will be from a doctor specialising in treating ailments related to excessive smoking. MiD DAY will also carry some pledges of people registering with us in the paper and on the website. We have issued the clarion call to make Mumbai smoke-free for 24 hours on May 31.u00a0 Now it's your turn.