Stars may join hands with Priyanka Chopra, Shilpa Shetty and others to give a facelift to the classic national integration video Mile sur mera tumhara
Stars may join hands with Priyanka Chopra, Shilpa Shetty and others to give a facelift to the classic national integration video Mile sur mera tumhara
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Ranbir Kapoor, Priyanka Chopra, Deepika Padukone and Shilpa Shetty are some celebrities rumoured to feature in the revamped video.
How it all began
It was sometime in mid 1988 that 50 unknown employees of advertising agency Ogilvy and Mather, took a bus ride from their office in Churchgate to Film City, Goregaon and ended up becoming a part of history. The song was first telecast on Doordarshan on Independence Day in 1988, after the telecast of the Prime Minister's speech from the ramparts of the Red Fort.
New avatar
Now all set to reappear in its new avatar, the magic of Mile sur is being recreated using fresh faces and is tentatively scheduled to coincide with our forthcoming Republic Day in January 2010. The song was originally conceptualised by the late Suresh Mullick, the then the creative director of O&M and composed by Louiz Banks.
On its 18th draft
Piyush Pandey, who was then an Accounts Manager and is today the Executive Chairman and Creative Head of O&M, India, recalled that Mullick had tried many writers for the project and eventually approached him to pen the lyrics. "It was days of hard work and what people actually heard was the 18th draft of the song, which was eventually approved by Mullick for the sheer simplicity of the words. The final outcome was something incredible and Suresh's humble gift to the nation, which touched the hearts of millions instantly. We are trying to recreate his magic, which is once again composed by Banks, with a fresh feel to it," said Piyush.
For gen next
Kailash Surendranath, the producer of both the new and old versions of the song, stated that though the basic concept was retained, fresher faces are being roped in to appeal to the younger generation of the country.
"We are doing the new version to make it more identifiable," he said.
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