Scandals and delays apart, the ever-smiling face of The Maharajah is synonymous with Air India. Conceived by then commercial director Bobby Kooka, the portly mascot first made its appearance in 1946. Over the years, his signature moustache, striped turban and gracious namaste have made him one of the most recognisable mascots in the world, representing hospitality, high-living and an innate desi-ness. Despite his charm, The Maharajah has often been seen as a little out of tune with the ever-changing definition of the modern Indian traveller. However, in a recent interview, CEO Campbell Wilson hinted that the beloved mascot may soon be joined by a woman partner. “The Maharajah will certainly be part of our plans in the new look [under the revamp]. He, and maybe, a she will be part of the plans,” he was quoted saying. It’s not easy to create a new mascot for a 90-year-old brand. What should the new woman mascot represent? Hear it from those in the know.

The Maharajah was introduced as a mascot in 1946. Pic Courtesy/Wikimedia Commons