Updated On: 24 January, 2025 09:29 AM IST | Mumbai | Nandini Varma
A dating app is helping book nerds find their match based on what’s on their bookshelves

Screenshot of a profile on the dating app
With its catchy tagline, “Swipe books, not looks”, Bookmark — a new dating app — is connecting readers across the world with each other. The profiles in the app are structured like books. Readers can fill in their information, like their bios and personal beliefs, under the sections titled blurb, preface, story, epilogue, and bibliography. Additionally, they can add their favourite books to the bookshelves on their profiles.
This allows readers who get matched to browse through each other’s collections and leave a message, if they enjoyed reading a specific book too. Co-founded by Bengaluru-based readers Shruti Sah and Harsh Snehanshu (founders of Cubbon Reads), along with Sid Zidaun and Avrojyoti Das, the app offers a wholesome way of finding partners — not necessarily for a romantic relationship, but also as book buddies.