Digital marketing has been gaining ground over the past decade as the Internet takes increasing control of our lives. But it got a major fillip during the lockdown last year when people who were cooped up at home took to it with greater frequency. So feels Meherzad Karanjia, chief learning officer at Indian Institute of Digital Education (IIDE), a school that is hosting a two-day event called Bombay Live that will encompass various aspects of digital marketing and other subjects associated with it.

Nitasha Biswas