The B-school of vada pav

Venkatesh Iyer

Today, the chain has over 300 stores in 100 Indian cities. With this, Iyer changed the way India sees the street find, whipped up by automated machines and served by uniformed staffers, employing local youth from franchise towns. In the recently published book, My Journey With Vadapav (Bestsellers 18), Iyer delves into his experiences — from the concept creation to the business model and marketing jugaad. Here, he shares entrepreneurship lessons for young mid-day readers.