Infidelity in India is no longer a simmering taboo. According to the recent survey, physical infidelity has declined by a 16 per cent in the country since 2023.

The "infidelity survey" conducted by dating app Gleeden with IPSOS as a research provider, has seen that only 48 per cent of respondents in 2025 reported cheating on their partner compared to 57 per cent in 2020. The continuing downward trend represents not just a behavioural shift, but an ideological shift as well. Indians are not necessarily being more faithful, they are simply more willing to deliberate about fidelity itself, the survey finds.

"While traditional marriage historically meant total monogamy, couples today are questioning whether exclusivity is the only path to commitment. In this context, infidelity is being replaced with intentional conversations, clear boundaries, and redefined partnerships. Infidelity fatigue has set in. People today are tired of living a double life. They are leaning into radical transparency and redefined relationship models, whether that means ethical non-monogamy or open partnerships," says Sybil Shiddell, country manager of the app in India.