From 'Love-Proofing' to 'Re-Connect Rush': Trends that took over V-Day

The 2025 Love Week came with romance pressure and new trends many of which will define this year not only among Millennials but also GenZA consumer survey by Indian dating app QuackQuack highlighted the shift in daters approach toward the day and differences between the two generationsThere was a steady mix of follow the tradition and challenge the norms GenZs as reported by the app called the day a consumerist trap and repetitive QuackQuacks founder and CEO Ravi Mittal said There was a significant rise in matches on the 12 and 13 of February with a comparative dip on the 14 The same was noted in terms of chat length and messages We also noticed the reconnect rush among Millennials along with some surprising dating behavior among the GenZThe study was conducted among 13400 active users between 18 and 35 across 12 Indian states providing valuable insight into their experiences expectations and trendsThe LoveProofing Trend among GenZsA noticeable increase in antiValentine sentiment was recorded among younger daters making them seem almost loveproof this Day of Love Participants between 18 and 25 saw the day as an overly commercialized event More than 1237 of the respondents voiced their resentment over the pressure to showcase some grand gesture and participate in obligatory giftgiving with a more the price of the gift more your interest attitude20yearold college student Vignesh shared how he was forced to be love proof this Love Day Honestly I wanted to go on a date with my longtime match on 14 instead I had to loveproof myself Its the finances My wallet isnt deep enough to buy an expensive gift or go to an overpriced restaurant At the same time if I cant do that it might hurt my match It was a loselose situationGenZs paradox of participationWhile the younger generation of daters openly criticised the hype around the day of love and went so far as to call it outdated QuackQuacks data revealed that most of these daters actively sought matches planned lastminute dates and nondates with platonic friends on the app only 937 skipped the day altogetherThis trend also highlighted an underlying pressure to do something among the young daters below 24 Pranav 23yearold Phd scholar commented I decided to skip the day But honestly the FOMO that I felt after watching all the couple posts on my social media made me wonder if deep down I wanted to celebrate but was worried about looking uncool On the other hand Ananya 24 from Delhi explained I was not planning on doing anything but I swear my feed was full of couple photos I felt so left out that I found a match at the last minute and went outThe ReConnect RushThe ReConnect Rush trend was rampant among the crowd between 28 and 35 from Tier 1 2 and 3 cities Respondents disclosed revisiting past connections and initiated chats with matches that have been dormant for over 3 months The claim was backed by QuackQuacks data showing a spike in chats among stagnant matches around the Love Week 1737 of men and 1137 of women revealed planning dates with their rekindled matches and finding the compatibility better than the matches they were locked in onThe MVPs Friendzoning and multiple match maniaThe fear of missing out drove both singles and daters in undefined relationships to explore multiple matches 5611 single men and 3786 women revealed rushing to match at the beginning of the month but moved on to the trending Friend Zone where they sought genuine companions online right before the dday owing to the hurried nature of the matches Jhelum from Mumbai said I was desperate to find a date and randomly matched with men But when I saw the same desperation in them it hit me that these matches will never workSingles were not the only ones active on the app the survey data revealed that 2 in 7 users who have been consistently interacting with a single match for more than 3 weeks engaged in the Multiple Match Mania trend where they connected and chatted with new matches closer to the day