Taran Singh, CEO of Melvano: Tier-2 towns will write the Edtech story

Taran Singh, CEO of Melvano said, “The COVID pandemic has pushed Indian Edtech sector in a hyper-growth trajectory. A huge portion of this growth comes from Tier 2 & Tier 3 cities, which will play a pivotal role in shaping the Indian EdTech story. The sector will grow 8-10x in the next 5 years, wherein Test preparation will be the fastest-growing segment, growing at 64% CAGR, followed by the K-12 segment. This fast-paced growth will be led by the digitization of coaching centers & mushrooming EdTech startups to cater to the growing need. Having a clear differentiation & product-led growth will act as leverage for startups. For instance, the Melvano app uses a blended approach as opposed to entirely self-paced online apps, which helps students get a clear path to crack exams. The additional social features like discussions & leader-board help build virality leading to low CAC”

Taran Singh who is also an IIT Madras alumnus founded Melvano in 2018 and was the recipient of the Sri Chinmay Deodhar award by IIT Madras for ‘Innovative project’. There are currently over 4,500 active EdTech startups in India and the market will continue to expand even after the pandemic ends. A recent report from PGA Labs and IVCA, says, India’s education sector will swell from the current $117 billion to $225 billion by FY25.